The U.S. Federal Trade Commission (FTC) has a quite good educational site, “OnGuard Online”:http://www.onguardonline.gov, with online and print materials for educating consumers about malware, phishing, identity theft, and other online hazards.
They also just released a “few”:http://onguardonline.gov/promos/phishing/home/index.html “entertaining”:http://onguardonline.gov/promos/phishing/office/index.html “videos”:http://onguardonline.gov/promos/phishing/store/index.html that promote the site while explaining the concept of phishing.